Executive Leader with over 15 years of direct experience in CPG and Natural Products.
Deep procedural knowledge in the areas of Strategy, Corporate Development, Innovation, M&A, Capital Optimization, Financial Planning, and driving actionable improvements.
Passionate about Delivering Substantial and Sustainable Value in partnership with Entrepreneurs, Family Owned, and Small Growing and Disruptive Businesses.
Tariq Afghan, CFA
Experienced Commercial and Investment Banker turned Business Leader, Investor, and Corporate Strategist.
I thrive working with passionate entrepreneurs and businesses that make a positive impact on health and the planet.
Unique ability to quickly assimilate all critical levers of a business and execute a multi-step plan, delivering long term sustainable value.
TKA Group Limited was Founded in 2012 and serves as the Transaction Services and Investment Arm of Tariq Afghan.
Action oriented problem solver creating substantial and sustainable value for Companies, Shareholders, and Founders
Trusted by Brands and their Founders and Operators
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Leading North American Supplement Business with a line of efficacious supplements across grenns+, probiotics, fermented protein, and more.
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The first bean-to-bar manufacturer. Differentiation is achieved through the combination of multi-origin cacao from across the globe, formulated by a Master Chocolate Maker to illicit unsurpassed taste profile.
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Acquired and created a multi-faceted set of consumer brands, from Love Child Organics, Go Veggie, and Central Roast.
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Garda World is a full service security business providing armoured car, cash management, domestic and international security guard and consulting services.
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A historic collection of brands founded in Canada with market leading energy brand in Wake-Ups with complementary natural formulations under development
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A multi-faceted contract manufacturer of supplements with a formulation and development arm which optimizes efficacy through proprietary in-vivo models
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A proprietary list of probiotics across multiple conditions. The leading candidate which improved cholesterol. The business was sold to a large multi-national.
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Sproos is a leading Collagen Brand with Marine,, Grass Fed, and Functional based Collagen Innovation such as Super Hot Chocolate, Match, and MCT Collagen Creamers
Heal + Co is a vegan supplement brand of high potency botanical extracts delivering high efficacy across a variety of Conditions
What I would love to do next
Lead a disruptive business delivering outsized returns
Build and be part of high performance team through diversity, equity, and inclusion
Maximize Impact - improving peoples lives in a global and lasting way
Deliver the best yet - the best years are ahead of me - I am ready and energized to deliver outsized returns personally, professionally, and organizationally
Those that care what I think and what colleagues have to say
Aaron Skelton, CEO - CHFA
"Few leaders in the natural, organic, and wellness products space have the breadth of experience and skills that Tariq does. Undeniably skilled at bringing a financial lens to an organizations strategic thinking, Tariq is also a problem solver at his core and works efficiently to distill any situation into easy to address segments with a pragmatic yet creative approach. Tariq is skilled at evaluating the current operations and performance of a business while simultaneously being able to accurately project the future opportunities that may remain untapped. Any organization would benefit from his insights and leadership."
Ryan Benn, CEO & Group Publisher - alive Publishing Group Inc.
“I have had the pleasure of working with Tariq in both a strategic oversight capacity as independent Directors of a privately held 'good for you' brand in Canada, as well as on numerous projects including buy/sell transactions and management advisory engagements. In all facets, I have found Tariq to be a diligent, thoughtful, and high integrity individual who has contributed meaningful returns in all my interactions with him.”
John Garrad Cole, Founder & CEO Renewell Nutrition Inc - Sproos & Heal +Co
“Tariq marries deep industry knowledge of the natural health products category alongside extremely strong financial advisory expertise. He is well connected into both industry and financial key players, making him an invaluable resource for fund-raising, sell side advisory services and operational advice. He helped us to navigate turbulent market conditions through to a successful transaction outcome, and at all points I had a high appreciation for his calm and unflappable approach allied with hard work and diligence. I wouldn’t hesitate to recommend Tariq to anyone in the natural health products industry looking for advisory services.”
Patrick Marshall, President & GM, Adrem Brands
“Tariq's insights, both from a product and business development perspective, were a big asset to our team. His strategic, customer-centric approach kept us laser-focused on relevant new launches and a well-informed go-to-market plan for the brand.”
Robert Sadokierski, Retired Senior Executive BMO Financial Group
“Tariq worked on my team for a number of years in roles with progressively more responsibility. He has exceptional analytical, negotiation and client relationship management skills. He has a unique ability in being able to bring a strategic perspective as well as as a practical results oriented approach to opportunities, challenges. A team player, he is a consistent strong contributor.”
Inspiration
“You are never too old to set another goal or dream a new dream.”
Malala Yousafzai
“Luck is what happens when preparation meets opportunity.”
Seneca
“Keep an open mind with everyone you meet, you can always be learning.”
Naveen Jain
“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives - choice, not chance, determines your destiny.”
Aristotle
Influential Books
Never Split the Difference - Negotiating if your life depended on it - Chris Voss
Limitless - Upgrade Your Brain, Learn Anything Faster and Unlock Your Exceptional Life
The Daily Stoic - 366 Meditations on Wisdom, Perseverance, and the Art of Living - Ryan Holiday
Atomic Habits - An Easy & Proven Way to Build Good Habits, and Break Bad Ones - James Clear
The Power of One More - The Ultimate Guide to Happiness and Success - Ed Mylett
7 Powers - Hamilton Helmer
Shoe Dog - A Memoir by the Creator of NIKE - Phil Knight
Skin in the Game - Hidden Asymmetries in Daily Life - Nassim Nicholas Taleb
Currently Reading
The 5 Languages of Appreciation in the Workplace - Empowering Organizations by Encouraging People
- Gary Chapman & Paul White
The Breakthrough Code - A Story about Living a Life Without Limits - Tom McCarthy
Zero to One - Notes on Startups or How to Build the Future - Peter Thiel with Blake Masters
The 22 Immutable Laws of Marketing - Violate them at your Own Risk - Al Ries & Jack Trout